AUDIENZ MARKETING, SEATTLE – 06/20 to Present
Art Director & Senior Visual Designer
• Contributes to growing the MS Azure account from $200K to over $1M by developing and executing strategic campaign creative, resulting in increased client trust and new opportunities
• Collaborates in hiring, mentoring, and guiding designers in an effort ensure the team exceeds a high level of quality
• Provides art direction to our off-shore creative team to deliver quick turn projects
• Manages creative projects from conception to completion including writing proposals, defining project scope, and guiding team members through the creative process
• Effectively communicates creative work to internal and external clients ranging from consultants to C-level executives
JENNERGY, SEATTLE – 10/19 to 02/20
Senior Visual Designer
• Managed creative projects from conception to completion (including writing proposals defining project scope, and guiding team members through the creative process)
• Managed project schedules, budget and creative deliverables
• Implemented UX best practices to brand websites and digital collateral
• Created Wireframes and UI styles sheets for responsive websites and digital applications
• Created digital campaigns with over 60 separate deliverables
• Executed firm-wide processes to improve efficient work flows
• Presented firm’s creative work to clients ranging from small business owners to C-level executives
• Developed and promoted Jennergy’s creative services to a highly demanding audience
ELECTRIC PEN, FREMONT – 09/17 to 09/19
Creative Director 03/18 to 09/19
Senior Designer 09/17 to 03/18
• Orchestrated highly complex photo and video shoots with multiple creative teams
• Conceptualized and managed creative solutions for a variety of clients from kick-off to completion
• Managed a creative team (five designers and two project managers) to demonstrate, champion, and maintain standards of excellence from every aspect of the creative process
• Developed digital strategies for websites and digital campaigns based on analytics and user data
• Created user profiles and paths, sitemaps, wireframes and UI style sheets for websites
• Delivered projects on budget, time and strategy
• Managed and led teams to define scope, roles, tasks, process, budgets and timelines
• Collaborated and developed design strategy for an assortment of clients types
• Pitched and presented the firm’s work to prospects, clients and internal leadership
PHILIPS, BOTHELL – 08/16 to 01/17 & 06/17 to 09/17
Art Director, Packaging (Contract)
• Concepted and developed a packaging refresh for the Philips Sonicare product line
• Identified the complications within the existing platform to ensure brand alignment
• Created packaging color studies based on current market trends
• Prepared packaging development for consumer/market testing
• Create print-ready packaging files for release
STARBUCKS, SEATTLE – 07/11 to 06/16
Senior Designer, Starbucks Promotions - 07/11 to 06/16
• Led creative work within assigned team, managed projects without supervision from manager
• Provided project insight to designers, writers, producers and cross-functional team members throughout timeline to ensure the project stayed on target with strategy, concept and brand
• Identified needs and challenges to move project forward, ensuring visibility and alignment of managers and leadership
• Had clear point of view and articulated POV to senior leadership
• Acted as an effective mentor to designers
CONCURRENT POSITIONS
Senior Designer, Teavana Promotions - 02/16 to 05/16
• Helped define and implement design practices for a newly formed in-store promotions team
• Conceptualized multi-segmented promotions for seasonal campaigns
• Led creative work and managed the internal process for projects and campaigns
• Collaborated with the creative manager to develop a design strategies based on the project brief, creative criteria, budget, schedule and expected production values
• Worked with design, prepress and production teams to ensure the accurate application of promo design.
• Monitor and manage project quality control through delivery
Senior Designer, Starbucks Packaging - 01/15 to 06/15
• Conceptualized and developed packaging for the Starbucks core and CPG brands
• Created strategy driven presentations for the Starbucks Ready-to-Drink category
• Articulated conceptual think and design processes to clients and leadership
• Worked work prepress and production departments to develop print techniques for different printable substrates
• Art Directed product photo shoots
FITCH, SEATTLE – 09/07 to 03/11
Graphic Designer
• Conceptualized and developed brand communication tools for clients such as Microsoft, Boeing, Weyerhaeuser and Corona
• Created a ground up packaging refresh for Microsoft Hardware’s full product line
• Developed the packaging graphic standards for design consistency
• Clearly articulated and led design presentations to clients and staff
• Managed and directed the creative process for design projects and lifestyle photo shoots
FOUNDATION DESIGN, SEATTLE – 06/03 to 09/07
Graphic Designer
• Developed and maintained brand continuity for retail-focused clients such as Victorinox Swiss Army, Tommy Bahama, Patrick James, Goody’s, Haggar Clothing Co. and Cooper Jones
• Maintained communication with clients, vendors and the internal production team to develop and complete design concepts
• Conceptualized and directed photo shoots to drive advertising campaigns
• Oversaw press checks for quality control and brand alignment
• Met client milestones and project deadlines on time and on budget
The Webby Awards, Honoree, Maxwell Graham Website, April 2020
Seattle Addy, Silver, Microsoft Arc Mouse packaging, March 2009
Regional Addy, Silver, Microsoft Arc Mouse packaging, June 2009
NIRI, Best of Show, Weyerhaeuser annual report, June 2009
NIRI, Best Financial Design, Weyerhaeuser annual report, June 2009
Benny Award, Best of Category, ArtsFund brochure, July 2009
Graphic Design USA, Best of Category, Weyerhaeuser annual report, August 2009
Graphic Design USA, Best of Category, Microsoft Sidewinder X8 packaging, August 2009
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