Shoresmith

Shoresmith is a fictional character created to embody an idea of a person who longs for the salty air, the sandy shores and the warmth of a comfortable space. The Shoresmith was intended to become a South Lake Union apartment complex in the heart of the upcoming Seattle neighborhood. The twist of the ropes around the cleat, the rustic typography and color palette arrived naturally shortly after the creation of the name and seemed to visually tell the story without much effort.